Job Title : Direct Marketing Coordinator (Paris)
Department : Marketing
Property : Paris Las Vegas
Shift : Day
Status : Full-Time

Harrah’s entertainment means winning and it’s our people who make that winning experience possible for our guests. So it’s only natural that we would reward our people with excellent compensation and benefits as well as outstanding opportunities for professional growth. In fact, Harrah’s earned a spot on Business Week’s 2007 “The Best Places to Launch a Career” list. With nearly 40 casinos and 7 great properties here in Las Vegas, Harrah’s Entertainment is the largest gaming operator in the world.

As part of our award winning team, you will help to create the romantic ambiance and classic European style that our most prestigious guests have come to expect from Paris Las Vegas. Your stylish and playful attitude will entertain our guests as they enjoy 2,900 guest rooms, 295 opulent suites, 11 restaurants and the Eiffel Tower. If casual sophistication is enticing to you, Paris is the place to be!

Job Description:
Responsible for coordinating the direct marketing efforts for Bally’s Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah’s Las Vegas, Imperial Palace, Paris Las Vegas, Rio All-Suite Hotel & Casino and Harrah’s Laughlin, including executing the direct mail strategies for existing, new, potential customers and the special events departments. Responsible for proofing and data checks on all mailings. Candidate will work with various vendors and department members to insure creative, print production, copy writing, mail house services, e-mail and telemarketing efforts are executed in a timely and accurate manner.

Responsible for working with creative, print, and copy writing vendors to insure product is delivered to the appropriate place in a timely manner. Responsible for working with mail house and e-mail vendors to insure mail goes out on time and accurately. Responsible for working with telemarketing vendors to insure phone call programs are executed timely and accurately. Responsible for proofing and data checks on all direct mail offers to insure the correct offers are being sent to the right group of customers. Oversee the printing of all direct mail pieces (including special event invitations) to insure timeliness and accuracy. Work with the USPS to understand all postal changes and guidelines and how they affect the direct marketing activities of the properties. Control the inventory of letterhead, envelopes, postcards, and other stock products; and request reprints as needed. Insure the postage account balances for all properties are maintained at the appropriate level. Work with Total Rewards, the front desk, the call centers, and other departments to update and train them on direct marketing offers. Work with the call centers to coordinate the drop schedules of all mailings. Work with the special event departments to coordinate the mail drops for their events. Handle customer inquiries via telephone, mail, and e-mail. Disseminate information about all direct mail, including events, to appropriate departments. Coordinate with corporate offices on mailings executed centrally. Interact with members of the marketing staff and other casino departments in a friendly, understandable, and responsible manner. Must meet the attendance guidelines of the job and adhere to departmental and company policies. Perform other tasks as requested

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