Job Title : Tunica Regional- Database Marketing Analyst
Department : Marketing
Property : Horseshoe Tunica
Shift : Varies
Status : Full-Time

Job Description:
ESSENTIAL FUNCTION:
* Helps define requests for support from other marketing areas especially direct marketing.
* Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness.
* Executes cross-property list requests.
* Assists on cross-brand data-mining projects to support ad hoc Marketing analytics.
* Serves as liaison between Direct Marketing and other areas of Marketing on data mining and database analytics.
* Serves as liaison between Marketing and IT on issues related to data mining and database integrity.
* Ad hoc analytics.
* Assists colleagues in Marketing in solving key business questions as they emerge.
* Manages analysis from inception to completion, developing actionable recommendations.
* Provides pre-campaign analytical support for property marketing efforts.
* Provides post-campaign analytical support for all direct marketing programs.
* Supports tests of new marketing technology, especially segmentations.
* Assists in hiring additional staff as necessary.
* Coaches and helps train more junior team members.

Qualifications:
REQUIREMENTS:
* Bachelors degree required, Masters preferred.
* Minimum of 2 years work experience in marketing analysis required.
* Strong organizational and facilitating skills. Detail oriented.
* Ability to develop and maintain detailed project plans and ensure completion of associated tasks.
* Must respond quickly and effectively to changing business environment.
* Understanding of Marketing systems and database architecture.
* Ideally, has previous exposure to Harrah's databases and tools.
* Ability to read, analyze and interpret financial reports.
* Ability to accept ambiguous circumstances and take action where answers to a problem are not readily apparent.
* Outstanding organizational skills are a must, as is the ability to manage multiple priorities simultaneously.
* A team player with extremely strong analytical, communication and interpersonal skills. Strong PC skills and proficiency in Office 2000 products.
* Previous technical experience with database query software, relational databases, table definitions, and SQL.
* Strong logic skills including an understanding of how to construct a query using arbitrary Boolean expressions.
* Cognos Impromptu proficiency ideal but not required.
* Ability to generate ad-hoc reports from detailed information.

PHYSICAL / MENTAL DEMANDS:
* Ability to read, write, speak, and understand English.
* Must be able to respond calmly and make rational decision when handling customer needs and concerns.
* Must be able to work in areas containing a noisy environment.
* Ability to stand and walk for entire shift and mobility to move easily around entire property.

Harrah’s Entertainment, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

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