Head of CRM - Online Gaming

Job Classification : Marketing
Job Type : Permanent
Salary : £70000-£75000
Location : Gibraltar

Job Description
As Head of Player Marketing you will be responsible for the player marketing roadmap and will direct and coordinate all customer marketing activities to maximise retention rates for the world’s most popular web-based gaming company. As the thought leader for the player marketing team, you will manage the customer base of over 1 million players and use your extensive marketing expertise to develop successful campaigns and promotions which will maximise our client’s player yields.
Detailed Job Description
* Ownership of the Player Marketing roadmap
* Development and execution of the tailored marketing strategy for each of the key player groups
* In conjunction with the business intelligence team, developing a clear understanding of the different player groups and the factors which can influence their play
* Management of the product portfolio through the development of new promotional concepts that maximise the lifetime value of all players
* Development of x-sell opportunities across all product verticals to maximise player revenue potential
* Continuous liaison with internal departments to ensure consistency of message and brand value across the business
* Working closely with the Head of VIP, leveraging the loyalty mechanism for all players
* Management of the player lifecycle, to maximise frequency and recency of play through event-driven marketing technique
* Liaise with product marketing teams to ensure best practise
* Final decision maker regarding all Player Marketing campaigns
* Management of the team, ensuring optimum delivery of planned marketing schedules

Job Requirements
* Extensive commercial experience, with a particular focus on marketing
* Entrepreneurial, with a track record of making effective decisions, creating and delivering business plans
* Experience of online marketing, loyalty marketing, database marketing all desirable, or a proven ability to learn quickly to fill knowledge and experience gaps
* Online gaming experience highly desirable
* Business qualification e.g. MBA or equivalent experience would be advantageous
* Track record of delivering achievements in a cross-functional environment desirable

Additional Details
A team player who can lead a team to drive top performance, as Head of Player Marketing you will be customer focused and comfortable dealing with change, whilst able to build effective working relationships at all levels in the organisation.

Application Details
Tom Chandler
iGaming Consultant
HYPERION iGaming Recruitment
Tel: +44 (0)207 619 7562 [LON]
Tel: +356 21381370 [MTA]
Mob: +44 (0)7793 272 512 [LON]
Mob: +356 79905087 [MTA]
Fax: +44 (0)207 619 9492
E-Mail: tom.chandler@hyperiongaming.com
Web: www.hyperiongaming.com
Reference : HYP 1780

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