Job Title : Direct Marketing Specialist
Department : Marketing
Property : Horseshoe Southern Indiana
Shift : Day
Status : Full-Time

Harrah's Entertainment means winning. And it's our employees who make that winning experience possible for our guests. So it's only natural that we would reward our people with excellent compensation and benefits, as well as outstanding opportunities for professional growth.
For the best careers in the hotel and casino industry, you just can't beat our winning combination. With an unmatched record of success and a commitment to the highest standards of business integrity, we're able to offer exceptional individuals more opportunities for challenge and growth. And, as part of Harrah's Entertainment, you'll enjoy all of the advantages that come from working with the premier industry leader.
Horseshoe Southern Indiana is owned and operated by Harrah's Entertainment. As the world's largest riverboat casino with over 90,000 sf of gaming action, we're located just 20 minutes from downtown Louisville, Kentucky and situated in Elizabeth, Indiana (Harrison County). The property is just 10 minutes south of New Albany, Indiana on Hwy 111.

Job Description:
Job Summary: Responsible for the program management of various direct marketing campaigns including: property coordination and communication, vendor management, list processing and offer creation.

Qualifications: College degree in Marketing, Business Administration, Finance or related field is required. A minimum of two years experience in PC spreadsheet or database experience is required. Database management, and program analysis skills are required. Must have a working knowledge of Direct Marketing operations and strategy. Must have a clear understanding of worth and reinvestment. Excellent verbal and written communication skills required. Must be a self-starter and possess problem solving, analytical reasoning, critical thinking skills and be highly organized. Must be able to lead and be a team player.

Essential Job Functions:
• Key user of WINet, Cognos and Marketing Workbench. Manages production of direct mail lists and player lists.
• Oversees all direct marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records.
• Responsible for working with creative, print and copy writing vendors to insure product is delivered to the appropriate place in a timely manner.
• Responsible for working with mail house and e-mail vendors to insure mail goes out on time and accurately.
• Evaluates and inputs all marketing customer list requests to ensure that we are using the most effective processing and capturing all audiences.
• Edits customer lists and is responsible for the security of customer lists for the property.
• Evaluates effectiveness of Direct Marketing efforts and makes recommendations for change.
• Assists in the development and execution of effective prospective and retention marketing programs for the property.
• Maintains current operating knowledge of necessary system functions to effectively coordinate marketing projects.
• Serves as a role model to other employees and always presents oneself as a credit to the company and the property.
• Thoroughly reviews and proofreads all direct mail offer matrices and copy in order to identify and correct errors and/or omissions.
• Adheres to all regulatory, company, and department policies and procedures.
• All other job duties as assigned.

Qualifications:
Physical, Mental and Environmental Demands:
• Must be able to work independently.
• Must be able to respond to calmly and make rational decisions, when handling guest and employee conflicts.
• Must be able to sit for prolonged periods of time, 4 – 6 hours.
• Responds to visual and aural cues.
• Must be fluent and literate in English.
• Must be able to maneuver throughout all areas of the property and from floor to floor either by stairways (minimum of 20 steps) or escalator.
• Must be able to work a varied schedule, weekends and holidays as needed.
• Must be able to lift and carry 25 pounds.
• Must have the manual dexterity to type, file, sort, cut, hold, pull, tear, and reach.
• Must be able to tolerate areas containing second hand smoke, dust, loud noises and bright lights.

Certificates, Licenses, Registrations: Must qualify for, obtain, and maintain a gaming license from the Indiana Gaming Commission.

Harrah's reserves the right to make changes to the job description whenever necessary.

'GREAT OPPORTUNITIES FOR GROWTH' -- Stick with Harrah's and you can go places. Just climb aboard the most progressive career building system in the industry and hold on as Harrah's Entertainment helps you get where you want to be. With programs such as referral bonuses, tuition reimbursement, 401-k, company-wide internal transfer opportunities, you'll have every opportunity to turn your job at Harrah's into something more.

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