Job Title : Coordinator Direct Marketing Operations**
Department : Marketing
Property : Bally's Atlantic City
Shift : Varies
Status : Full-Time

Job Description:
* Performs the following for Harrah’s Atlantic City operations: Inputs or manages requests for all retail and Casino marketing list requests pertaining to mailings, telemarketing and analysis.
* Creates and maintains all program offers in the Offers Systems, ensuring communication between all systems, CMS, MWB, PDB, LMS, EMS, etc.
* This position has view only access to CMS; Does not have ability to modify information.
* Knowledge and implementation of complex offer components including test & controls, unique customer segmentation and varying collateral assignments.
* Creates, maintains and edits files, reports and matrices.
* Performs program data checks to ensure accuracy and integrity of all marketing customer lists.
* Reviews collateral to ensure mailer adherence to brand creative standards and content and format accuracy.
* Keeps abreast of postal regulations.
* Responsible for the purchase order system for the direct marketing function.
* Tracks all direct mail expenses associated with printing, postage and lettershop.
* Produces accurate and timely monthly direct mail budget reports for review by management and accounting.
* Maintains and updates the Direct Marketing project calendar and forecast; works with internal and external departments to adhere to mailing timeframe guidelines.
* Distributes internal direct mail communications.
* Responsible for tracking and supporting all other Direct Marketing Programs as needed.
* Performs all other related and compatible duties as assigned.

Qualifications:
* Equivalent work experience.
* Strong knowledge of Microsoft Office Software, especially Excel, Word, Access, and Powerpoint.
* Proficient proofreading and copywriting skills needed.
* Experience with Harrah’s on-line purchasing systems; working knowledge of current postal rules.
* Excellent communication skills.
* Detail oriented with strong organizational and time management skills required.
* Professional interpersonal skills.
* Must be able to obtain a NJ Casino Employee License.

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