Marketing Manager, UK & Ireland - Poker
Job Classification : Marketing
Job Type : Permanent
Salary : £47000-£59000
Location : UK

Job Description
Job Purpose
Our client is looking for a marketing manager for their UK & Irish Team to focus on attracting new players through offline marketing and PR.
Key Responsibilities
* Creating marketing plans and managing the annual budget.
* Managing agencies and working with third parties and central teams to develop strategies to deliver against KPI’s
* Supporting the Regional Director when negotiating new and optimizing existing offline marketing campaigns.
* Support the Regional Director when implementing offline marketing projects. Working with the UK & Irish team, and other in house teams and media agencies to produce effective, brand enhancing marketing campaigns which achieve target ROI.
* Analysis of marketing campaigns
* Working closely with any Media agencies to ensure clear reporting.
* Working with Advertising and Design teams to localise offline creative for the market.
* Review competitor activity and keep a close eye on activity in UK & Ireland.
* Co-ordinate activities and promotions with other parts of the organisation including the creative, affiliate, PR & retention teams.

Skills and Capabilities - Essential
* 3-4 years relevant experience, with an emphasis on offline especially TV planning and buying
* Ability to manage campaigns from beginning to end including forecasting and performance analysis
* An interest in Poker is preferable
* Well organized with ability to multi-task and prioritize key projects
* Must be a skilful negotiator
* Must be able to source relevant offline deals
* Strong analytical skills with an understanding of the key metrics of offline and understanding of online
* The candidate must be a creative thinker who is able to think of effective promotions, and creative solutions.
* Excellent interpersonal skills are required and the ability to forge lasting and effective working relationships with third party agencies and media owners
* Must speak English.
Desirable
* Online Poker or Online Gaming experience strongly preferred, but not necessarily required.
* Understanding of TV either from planning and buying from agency side or client side

Application Details
Tom Chandler
iGaming Consultant
HYPERION iGaming Recruitment
Tel: +44 (0)207 619 7562
Mob: +44 (0)7793 272 512
Fax: +44 (0)207 619 9492
E-Mail: tom.chandler@hyperiongaming.com
Web: www.hyperiongaming.com
Reference : HYP 1856

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